While in law school, CEO  Adam Bruder-Wexler organized and attended many university parties and events. Impressed by the turnout and the impact these events had on his classmates, he noticed how students were neglected in national marketing campaigns.
 
Capitalizing on the growing experience economy and his experience in sales, Adam and his co-founder Zac, started transforming parties and other student events into marketing activations for student oriented brands.

Check out this video from our very first party!